ORGANIZATIONAL
INFORMATION
Information
granularity refers to the extent of detail within the information (fine and
detailed or coarse and abstract).
Levels, Formats, and Granularities of Organizational Information
THE VALUE OF TRANSACTIONAL AND ANALYTICAL INFORMATION
Transactional
information encompasses all of the information contained within a single
business process or unit of work, and its primary purpose is to support the
performing of daily operational tasks. Analytical information encompasses all
organizational information, and its primary purpose is to support the
performing of managerial analysis tasks.
THE
VALUE OF TIMELY INFORMATION
Real-time information means immediate, up-to-date
information.
Real-time systems provide real-time information in response
to query requests.
Transactional versus Analytical Information
THE VALUE OF QUALITY
INFORMATION
Five Common Characteristics of High-Quality Information
The four primary sources of low quality information
are:
-
Online
customers intentionally enter inaccurate information to protect their privacy.
-
Different
systems have different information entry standards and formats.
-
Call
center operators enter abbreviated or erroneous information by accident or to
save time.
-
Third-party
and external information contains inconsistencies, inaccuracies, and errors.
Understanding the cost of
poor information
-
Inability
to accurately track customers, which directly affects strategic initiatives
such as CRM and SCM.
-
Difficulty
identifying the organization's most valuable customers.
-
Inability
to identify selling opportunities and wasted revenue from marketing to nonexistent
customers and no deliverable mail.
-
Difficulty
tracking revenue because of inaccurate invoices.
-
Inability
to built strong relationship with customers-which increases buyer power.
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